Rules and Regulations

ACUMEN : The Brainstorming Quiz

1. The quiz is a team based contest inviting TWO participants per school.
2. The first round would be a written preliminary quiz and SIX highest scoring teams would be selected for the final quiz.
3. The preliminary round will include in-built tie break questions.
4. The final round would be an audio-visual quiz and INFINITE BOUNCE rules would apply i.e. the team sitting next to the team which answers the given question correctly would get the next question.
5. The decision of the quizmaster would be final and binding on all teams.
6. Prizes:

• First Prize: Rs. 4,000
• Second Prize: Rs. 2,000
• Third Prize: Rs. 1,000

YOUTRADE : The Investment Game

EVENT DETAILS:

The game consists of 4 rounds. All teams act as investors. They will be given a virtual amount of Rs. 20000. There will be several videos in which they have a choice to invest.

Starting with the first round, they will be given a set of news and rumours. The investors have to judge price movement on the basis of these. In the second round, a set of new video prices will be provided (based on the earlier news and rumours). The same process will continue for 4 rounds. After this the final prices based on the news and rumours of the 4^th round will be given.

The first three teams with maximum profit will be declared as winners.

RULES AND REGULATIONS:

1. Each team will have TWO members.
2. All participants are required to bring their own calculators.
3. Any calculation error (like selling more shares than what you own, or spending more than capital with you) will lead to automatic disqualification.
4. Use of unfair means and outside help is not permitted.
5. In case of any dispute, the judgement of the organizers will be final and binding.
6. Prizes:

• First Prize: Rs 4,000
• Second Prize: Rs 2,000
• Third Prize: Rs 1,000

MARKETING COMBAT : The Marketing Campaign

Event Details:

All teams have to prepare a formal, audio-visual presentation to present their promotion campaigns; covering features like their target audience/chosen segment, medium of communication, promotion techniques and avenues, place of promotion events. The overall strategy has to be designed and spread out over a phase of 6 months; subject to a budget of Rs 50 lakhs. Teams will also be required to show how the given financial resources are being spent (in terms of cost of each promotional activity) as well as a timeline for the promotional activities. The preliminary round will be a questionnaire round wherein the campaigns of the teams will be judged based on certain questions. 6 teams will then be shortlisted for the final round, where they will have to give their presentations on stage. One of the following topics maybe chosen by each team:

1. Tourism for rural India

2. Organ Donation Campaign

3. An Upcoming Indie Rock Band

4. Electronic Homes

Rules and Regulations:

1. Each team will consist of 4 members. Of these, 2 participants will be those who will be participating in Acumen. One team member will act as an interjector.
2. 6 teams will qualify for the final round on the basis of their preliminary round performance.
3. The final round will see the teams presenting their marketing campaigns on stage by means of a presentation. Each time will be given a time of 6 minutes for presentation and 2 minutes for answering interjections. There will be 2 interjections per team.
4. Teams will have to carry their presentations in a properly labelled CD.
5. Exceeding the time limit will result in negative marking,
6. Use of vulgar/obscene language/gestures will lead to disqualifications of the team.
7. Prizes:

• First Prize: Rs 6,000
• Second Prize: Rs 4,000
• Third Prize: Rs 2,000
• Best Interjector: Rs 1,000

Feel free to contact us for further details!